Quantcast
Channel: Sparksheet » hollywood
Browsing latest articles
Browse All 4 View Live

Image may be NSFW.
Clik here to view.

Marketing Lessons from The Artist

Perhaps the biggest surprise at the Academy Awards this year was French film The Artist taking home Best Picture, the most prestigious award at this most prestigious awards show. Even if you weren’t...

View Article



Image may be NSFW.
Clik here to view.

Marketing Lessons From Marvel’s The Avengers

Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective,...

View Article

Image may be NSFW.
Clik here to view.

The Declining Story of Celebrity in Book Marketing

The fictional mockingjay bird is symbolic of both the Hunger Games book trilogy and film. Image by KendraKaptures, via Flickr. Pushing aside concerns over the novels’ unsettling themes, the first...

View Article

Image may be NSFW.
Clik here to view.

The Delicate Art of Oscar Campaigns

Harvey Weinstein is generally considered an Oscar marketing genius. The Hollywood producer’s aggressive campaign helped push Shakespeare in Love to a surprise Best Picture victory over Saving Private...

View Article
Browsing latest articles
Browse All 4 View Live




Latest Images