Marketing Lessons from The Artist
Perhaps the biggest surprise at the Academy Awards this year was French film The Artist taking home Best Picture, the most prestigious award at this most prestigious awards show. Even if you weren’t...
View ArticleMarketing Lessons From Marvel’s The Avengers
Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective,...
View ArticleThe Declining Story of Celebrity in Book Marketing
The fictional mockingjay bird is symbolic of both the Hunger Games book trilogy and film. Image by KendraKaptures, via Flickr. Pushing aside concerns over the novels’ unsettling themes, the first...
View ArticleThe Delicate Art of Oscar Campaigns
Harvey Weinstein is generally considered an Oscar marketing genius. The Hollywood producer’s aggressive campaign helped push Shakespeare in Love to a surprise Best Picture victory over Saving Private...
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